When you are marketing yourself online often, you are competing with a large number of other sites. How can you make your voice be heard in the crowd? One idea is to find your niche. When you focus on a specific niche, the amount of traffic that you receive may be lower but you will be targeting a more specific customer. A customer who is looking for a niche product or service already knows what they want, you simply need to convince them to do business with you. Also by focusing on a specific niche you will eliminate some of your competition. Here’s a quick video which talks briefly about why to focus on a niche.
Internet Marketing in a Smaller Pond
Published September 3, 2008 General Internet Marketing , Video BlogTags: internet marketing, reachd


Rodney, Great to see you yesterday! This reminds me that I must spend a little more time on my niche neighbourhood blog.
Matt,
Good to see you as well. Spending time on your blog is always time well spent.