I define search engine optimization in a very simple way. It is making Google’s job easier. Google’s crawlers are browsing the web looking for great new content. When they come to your site, do they have to work hard to understand what your website is about? One way to ensure they know what a particular page is about on your website is to use your keyword phrase in visible text on the website. Images are not text. So, identify your keyword phrase and then include it on the important pages of your website.
This is the first in a short series of videos that I will be posting on some basic SEO practices.
Interested in learning more? Check out the Vancouver SEO Training opportunities coming up!
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