Yesterday was our first blogging course in Wichita KS. During the course I was reminded that the key to a great blog is the content. Blog hosting, Blog themes, widgets, and plug-ins mean nothing if the content is not engaging or worthwhile. In the video above, I listed three tips for writing blog content. The blog tips are listed below as well.
1. Write Your Content for Your readers – It is important in each post to keep your audience in mind. One mistake that I often see people make is creating blog posts that are solely targeted at their industry. It is okay to write an industry focused blog posts, in fact great industry posts can help raise your profile, but primarily you should be focused on your prospective clients or customers. Write or record posts that will help your customers and it will help build your business.
2. Post to your blog regularly – That does not mean that you should post everyday, but if a prospective client visits your blog and the last post was from 90 days ago, what might the visitor to your blog think about you or your business? Build a blogging routine and post to your blog at least once per week.
3. Write Compelling and Keyword Rich blog titles – Compelling titles will entice people to read your blog. Keyword rich titles will help google understand a bit more about what that specific blog post is about.
Post to your blog regularly and post content that is beneficial to your visitor and you will see your business grow.
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