You must spend some time with your website if you want to see a return on your web marketing efforts.
Anyone can put up a website, but you need to always be thinking about how, will I get people to my website and how will I get those visitors to take some type of action.
Don’t build a website or buy some web hosting package or setup a blog if you don’t have a plan for marketing that website. Your website and your presence online really is like a living breathing organism. You have to feed it, water it, care for it, if you want it to grow.
6 Things that you can do each week so help improve your “presence” online
1. Blog. Blogging seems sort of old school with Twitter and Facebook on the scene, but blogging is still critical
2. Submit an article: Take a blog post and submit it to an article directory.
3. Google Analytics: Check out your analytics. Are you noticing any trends? Is time on site increasing? How is your bounce rate?
4. Drive Traffic with Social Media: Engage in the conversations on Twitter and Facebook that matter to you and drive some traffic to your website.
5. Add video to your blogs. The reach of video is amazing. Not only can you post your video on your website or blog, but it also goes to YouTube, Facebook, Viddler, MetaCafe, Yahoo, Myspace.. on and on.
6. Drive some traffic with PPC: PPC is pay per click advertising. In the new world of Social media people are discounting the value of PPC. I’m not a big believer of putting all my eggs in one basket and I know that my followers on Twitter can be fickle. Fork over a little cash to Google or Yahoo! and drive some targeted traffic to your website.
My challenge to you is to pick one of the 6 things listed above. For example, build a habit of blogging over the next month and then try out video blogging.
Committed to Your Success,
Rodney Bartlett
Lead Instructor – Reachd.com
0 Responses to “Having a Website is Not Enough!”