A week ago I wrote a post about the importance of setting up web analytics on your website. The easiest way to do this is to use Google Analytics.
Over the next couple of days, I’d like to dive into a few of the most important stats for you to look at on your analytics and give you some tips for how you can improve some of those stats.
Today, we will look at the ever popular often misunderstood – bounce rate: Bounce rate is shown in your analytics as a percentage. That number represents the percentage of people that entered on one page of your site and did not navigate to any other page on your website. Those visitors bounced.
A bounce could be described like this…
- A visitor clicks on your ad or your website in the search engine results
- A visitor views your landing page or webpage (this counts as a visit)
- A visitor hits the back button on their browser
Below is a video that talks about the some of the important stats to consider regarding your bounce rate. (If you are receiving this blog post via email you will need to visit the blog online to watch the video)
In the next post we will talk about steps to reducing your bounce rate.
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